Subscribers
Control: Customer is incentivized to connect with the STB but can choose to opt out
Simple: One-Time pairing in under two minutes
Picture Sharing: View pictures from the mobile phone on the TV
Play Music: The customer can listen to their MP3s from their mobile phone via the STB
Freedom: Put the Set-Top Box where you want – not where the phone line dictatesBroadcasters
Increased connection rate: Increased ARPU potential through adoption of premium services (e.g. pay-per-view)
Increased revenue: from new personalized services
Increases Sales Conversions: Captures prospects without relying on fixed telephone lines
Reduces Cost: Reduced installation time and telephone line-related support
Better for the Environment: Removes the need for additional telephone cabling
Secure: Encrypted pairing and Bluetooth link ensures secure backhaul channel
Does not allow the transfer of broadcast content to the mobile phone