Darren Hobbs is the Director of Product Management at S3 Group, where he leads the IP business. He has over 20 years of experience operating in the semiconductor industry in roles such as CMO, Product Line Management, Product Marketing and Project Management in a mix of SME and large multinationals. These companies include Wolfson Microelectronics, Freescale Semiconductors, Motorola, Cadence and RedMere Technologies. He began his career as an analog IC design engineer. In addition he has operated his own technical marketing consultancy for some years. He holds an executive MBA from Henley Management College (UK) and a Degree in Electrical Engineering from University College Cork (Ireland).